What to expect from the natural products industry in 2019

Changes in consumption habits, greater concern about health, and the inclusion of healthier food in the diet have made the market for natural products gain more and more space.

If people used to prefer fast and industrialized food, grains, cereals, and fruit snacks are now more prevalent on the shelves and refrigerators of a large part of the population.

Over the last five years, the growth in the healthy food and beverage industries has averaged 12.3% a year, according to a study by international consulting company Euromonitor.

And that’s not the end. In 2019, the natural products industry is expected to grow even more and reach 50% this year, with a turnover of R$ 110 million, according to Euromonitor.

The numbers really impress and draw the attention of the food and beverage manufacturers, which are betting on the inclusion or increase of natural products in their portfolios.

Since its launch, Blue Macaw Flora has the development of natural ingredients for food manufacturers in its DNA, with procedures and techniques that follow standardization and quality standards in order to ensure a final product with the excellence that the market demands.

With no preservatives, no artificial colorings and GMO-free, the ingredients produced by Blue Macaw Flora make up many natural products from companies in Brazil and abroad, such as cereal bars, granolas, snacks, dried fruit mix, supplements, teas, energy drinks, among many others.

READ MORE: Blue Macaw Flora innovates and moves up among global suppliers of fruit bits

Why have natural products gained strength?

Have you ever wondered about how this change in consumer habits is directly related to technology? With easy access to information, data, and studies on health and well-being, people started to research more on the subject and worry more about the future and, consequently, about their diet.

The demand for natural products is also related to life expectancy, which increases every year. People understood that it is not enough to live longer, you have to live in a healthy and pleasant way.

Euromonitor’s The Top 10 Consumer Trends for 2017 study well shows this trend of pursuing healthier foods. About 79% of the (global) surveyed participants say they replace “conventional” food with more nutritious versions.

Another factor that drives this industry is access to natural products and raw materials. What was once considered elitist and expensive, became more accessible.

Nowadays, for example, it is possible to find natural, organic, whole, and zero-added sugar products more frequently in supermarkets, specialized stores, and also on the internet, and at more attractive prices.

Undoubtedly, the increase in the consumption of natural products is a worldwide trend that has come to stay.

So, how about seizing the moment and investing in quality natural products?

With a well-structured process and a team specialized in the development, Blue Macaw Flora is the ideal partner to boost your business!

Contact us by phone: 55 11 2503-5356 or via email: contato@bluemacawflora.com and learn how to include high-quality natural products in your company’s portfolio.